Showing posts with label Vertical Intergration. Show all posts
Showing posts with label Vertical Intergration. Show all posts

Thursday, 29 March 2007

Radio 1 website

Radio 1 website

Radio 1 Website


You can change the colour scheme of the website which is very interactive and personalised for the consumers, so they can make the website suit their tastes.

Listen to radio 1 via the website- converging the internet with radio, with new media technology constantly being developed radio has to keep up with it in order to stay competitive.
Says who is now on air and what is now playing, lets the audience know what is happening without even listening to the radio.

Competitions to win tickets to My Chemical Romance Radio 1- interactivity within the website

There is a list of links to click on the left hand side:
Listen/ Podcasts; Link to BBC Radio Player, you can browse several radio stations and find a certain show to listen to making this much personalised and flexible to around your time. As Radio 1 podcasts are free it means there is scope for a larger audience and encourage brand loyalty.
DJs/ Shows: A-Z List of shows, you download your favourite shows making the nature of radio less linear.


Radio 1 schedule: Daytime, Dance, Rock/Inide, Hip Hop/RnB and Experimental. Trying to suit a wide range of interests and audiences, the role of BBC.

Events: info about past and future events allows audiences to know what is going to happen next and for industries it is good as they can promote these events before they happen.

One Life: highly interactive section of the website which features fun and freebies, chat and vote. OneLife seems to be about getting the audience involved within array of areas such as health and education.

Listener’s 6 Mix- get your mixes played out on BBC 6 Music- making radio more personal

Banner of random photos and move the mouse along to scroll through the photos.
Webcam bottom of page click to view larger image- interactivity

At the bottom of the website there are links to the following which are all converging different types of technology with the internet:
RSS Feeds: Different music genres, Message board topics
Podcasts: The Best of Chris Moyles, Radio 1 Documentaries, Radio 1’s Best of Unsigned and Entertainment News.
Mobiles: Radio 1 on the move- audio downloads, latest Radio 1 pictures, Entertainment news and pictures, Webcam updates, Track listings, Programme schedule, DJ Wallpapers and more.
Interactive TV: Relates to BBC channels and freeview.

Audiences: As it is BBC radio 1 the main radio station of the BBC it has to try and relate and attract lots of different audiences as it is BBC roles to attract the widest audience as possible.

Theory: Convergence (merging different technologies together: radio on internet) , interactivity (within the website), non-linear (choose specific radio shows to listen to- changing the structure of radio) and vertical intergration (BBC brand- loyalty)

Wednesday, 28 March 2007

PSP- converged piece of technology



PlayStation Portable- converged portable techonology
PSP (PlayStation Portable)



Units sold
Worldwide: 24.70 million units

The PlayStation Portable is a handheld game console released and manufactured by Sony Computer Entertainment.

Functions:
Game console
Music Player- store and play
Film Player- can buy or download films to watch
Photo- storage and view
Internet- allows users to stream live television broadcasts or other video content to their PSP, within their WiFi network, or remotely via the internet.
Wi-Fi- allows two ore more players with PlayStation portables to create a local, ad-hoc network for multiplayer gameplay, and also allows the a PSP user to connect to the internet via an internet-connected Wi-Fi router.
RSS features allow the user to download video web feeds or listen to podcasts from websites
Camera Attachment- Chotto Shot Camera and GPS attachment, the Quick Shot is a camera add-on which supports video and photo taking.

Features:
Ad-hoc networks allows for up to 16 PlayStation Portables within range to communicate directly to each other (typically for multi player gaming). One acts as the host for a game which is available to other PlayStation Portable units within that system’s range.
Game sharing
Firmware- direct download to the PSP over Wi-Fi, download to a PC

Colours
PlayStation Portable is currently available in 6 colors: black, ceramic white, pink, metallic blue, silver, and champagne. This therefore will make this portable appeal more as they can pick a colour to suit them.

Technology it is replacing
Old style portable game console e.g. Game Boy
Music players
Cameras
Portable DVD players

Theory
Convergence- merging of different technologies
Portability- small enough to be carried around
Miniaturisation
Convenience- lots of different technologies merged together which can be carried around for your convenience

Vertical intergration- users of Playstation and PS2 may feel loyal to the brand to buy this portable device

iPhone- hot new piece of technology

iPhone- hot new piece of technology

It is a good example of convergence; phone, mp3, email, internet, watch TV and movies
Portable
Miniaturisation- many things merged together into one small gadget
Vertical intergration- iPhone is part of the iPod family so iPhone will have brand loyalty from the iPod

Screen
3.5 in
4 GB, 8 GB, internal flash memory
Networks
Data Download Speed Up to 220 Kbps
Connectivity
Computer via 30-pin iPod dock connector, Wi-Fi, Bluetooth
Physical size
115×61×11.6 mm (4.5×2.4×0.46 in)
Weight
135 grams (4.8 ounces)

Functions:
· Camera phone
· Multimedia player
· Mobile telephone
· Internet services like e-mail
· Text messaging
· Web browsing
· Wireless connectivity

Features:
· Touchscreen-Designed for use with a finger to make easier to use

· Virtual buttons- It has automatic spell checking, predictive word capabilities, and a dynamic dictionary that learns new words as you type. Menu is used with a scroller as in the iPods.

It is possible to zoom in and out of objects such as web pages and photos by respectively "unpinching" and "pinching" them, that is, placing two fingers (usually thumb and forefinger) on the screen and moving them farther apart or closer together as if stretching or squeezing the image.

The display responds to three sensors: a proximity sensor that shuts off the touchscreen when the iPhone is brought close to an ear (to save battery power and to prevent accidental contact with the user's face and ears from triggering phone features), an ambient light sensor that adjusts screen brightness and saves power, and an accelerometer, which senses the orientation of the phone and changes the screen accordingly, albeit in only one 90 degree direction.

Audiences
The iPhone will be very expensive so this will limit its audience to the wealthier and will attract businessmen and women for its high quality of converged technology and rich teenagers for the image and label of the iPhone.