The background on the Skins website often chnages to other 'Skins' designs some of which have been created by everyday people from the redesigned the Skins logo competition.
Sponsored by BSM- relates to audience who watch Skins who are teenagers and so will be learning to dive or about to
Us- find out about the characters on Skins and what they like and don’t like- fave TV shows, movies, bands and websites this gives CH4 an opportunity to earn money by advertising certain websites through Skins.
Sign up- join the Skins community to get free downloads; receive exclusive content and the latest updates and it means CH4 will have your email to send you CH4 related info.
Episodes: watch the episodes on MySpace
Unseen Skins only available if you are a Skins member
Competitions: these happened before the launch of Skins which meant audiences got involved with the programme before it even started and this also created word of mouth of the programme. The competitions were redesigning skins: logo, music, fashion styling and short films.
Trailers; watch all the trailers
Forum: interactivity talk about certain Skins topics creating an online community
MySpace
Latest on Skins series 2- get involved
Lots of opportunities, including the chance to visit the set when they start filming in June- lots of interacivity for audinces making them feeling more involved
Wallpaper downloads from the logo re-design winners
Audience: Teenagers as they are the target audience of the show
Theory: Interactivity (competitions), Convergence (merging TV with internet) and reach as the internet provide a larger audience who will look at the website and become m0re intrested in the show.
Insitutions: CH4 may use the emails they receieve from the sign-up to send other information about CH4 shows they could be intrested in.
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