Channel 4

Channel 4 Website- the main website for the Channel 4 family: Ch4, E4, More4, Film4, 4Radio and 4oD

The website is a modern style and easy to use.

Social groups: Mostly Teenagers and young adults because of the large amount of entertainment and lifestyle programmes. Channel 4 does attract other groups such as men with horse racing and cars. The documentary programmes can attract a range of people who want to learn and question questions.

Channel 4 does a lot to help people reach the careers they wish to with the 4unsigned music helping to promote signers to others so that they might get signed and 4Talent helps to get people into the media business with grants, schemes and useful tips. They help to show independent work with people being able to upload their own 4laughs clips and documentaries.

There is lots of interactivity with many forum discussions on a range of topics, competitions, quizzes and games to do.

There has been convergence with other forms of media watching TV online, getting alerts to your mobile and downloading music, clips and movies onto your iPod.

4oD online- you can watch TV programmes online- convergence of television with internet. Personalised as you choose when you want to watch the programmes Watch channel 4 online TV listings of all the channel 4 channels (Ch4, E4, More4, Film4, and Film4+1) so you know what is on all of the channels Competitions Forums for music, film, comedy etc.

This 40D service means you can be flexibile about when you watch your TV Shows and it offers a non-linear structure compared to television. This types of services are replacing TV as they are more personalised to viewers as they can choose in their convenience when they wish to watch TV.

ENTERTAINMENT

Film- quizzes, new films, DVD releases, trailers and clips, interviews, making movies and competitons

Music- 4unsigned, interviews, videos, reviews, competitions, quizzes, news and gossip New Music Month

Games

T4- Meet the crew

4laughs: video, audio, images, upload your stuff, user profiles, podcasts

LIFESTYLE

Cars- aimed at men, galleries, reviews, motor shows, celebrity drives, quizzes and competitions

Food- recipes, Gillian’s meal plans, Win Gastro weekend Health

Homes

Money- women’s financial independence, saving and spending, insurance, tax, being in business, pensions and retirement.

NEWS

Dispatches

Sport

DOCUMENTARIES

FourDocs- download onto your iPod, the history of documentary film making, upload your documentary

FourDocs Guides provide useful information on how to plan, shoot, edit and compress your documentary ready for uploading to FourDocs. If you need help with filmmaking or editing equipment, see our Budget Guide

INTERACT

4Talent- jobs, grants, schemes, 4talent (TV, Film, New Media, Radio and extras) Forums Mobile- Channel 4 News alerts, Cricket alerts and Hollyoaks alerts

RSS Feeds- New technology

What is RSS? RSS stands for Really Simple Syndication. RSS provides a fast and effective way of keeping up-to-date with your favourite sites through web feeds. Whenever new content is added to the sites, these feeds are automatically updated. An RSS reader scans the feeds for any updates, and displays the latest headlines, plus a brief synopsis and a link that takes you to the source site. This process saves you from constantly revisiting your favourite sites to look for new content.

Channel 4 overall uses its website to advertise and market its programmes to audiences. They do this by trying to get viewers more intrested in programmes with competitions, quizzes and downloads.

CH4 Entertainment

Channel 4 website page

Colour scheme- vibrant pink - girly

TV sub-genre – Entertainment

Channel 4 puts its programmes into genres so it is easier for people with a specific interest to find programmes to suit their taste.
These entertainment shows are for example Hollyoaks, Ugly Betty and The O.C., these shows attract mostly women from teenager to young adult.

Main screen Hollyoaks- get news, chat and exclusive online videos
Music- win Camden crawl tickets
Film- Danny Boyle
4Laughs- upload your own comedy scripts

Film- reviews, coming soon, competitions, movie trailers
Music- Unsigned, on TV, interviews, Blog
Games- loads of games to play, Web chart, features, competitions
Quizzes- The O.C., Shipwrecked and Friends: promoting the show more
Comedy- 4Laughs, Green Wing, IT Crowd, Ugly Betty
Daytime- Richard & Judy, Paul O’Grady, Countdown
T4- Homemade, Shipwrecked, Hollyoaks

Specials- Game of the Day
Top TV Shows- list of shows Desperate Housewives etc

Advertisements: Amazon, BT and M&S

Theory- Interactivity and convergence

skins

E4- Skins

The background on the Skins website often chnages to other 'Skins' designs some of which have been created by everyday people from the redesigned the Skins logo competition.

Sponsored by BSM- relates to audience who watch Skins who are teenagers and so will be learning to dive or about to

Us- find out about the characters on Skins and what they like and don’t like- fave TV shows, movies, bands and websites this gives CH4 an opportunity to earn money by advertising certain websites through Skins.

Sign up- join the Skins community to get free downloads; receive exclusive content and the latest updates and it means CH4 will have your email to send you CH4 related info.

Episodes: watch the episodes on MySpace
Unseen Skins only available if you are a Skins member

Competitions: these happened before the launch of Skins which meant audiences got involved with the programme before it even started and this also created word of mouth of the programme. The competitions were redesigning skins: logo, music, fashion styling and short films.

Trailers; watch all the trailers
Forum: interactivity talk about certain Skins topics creating an online community
MySpace

Latest on Skins series 2- get involved
Lots of opportunities, including the chance to visit the set when they start filming in June- lots of interacivity for audinces making them feeling more involved

Wallpaper downloads from the logo re-design winners

Audience: Teenagers as they are the target audience of the show

Theory: Interactivity (competitions), Convergence (merging TV with internet) and reach as the internet provide a larger audience who will look at the website and become m0re intrested in the show.

Insitutions: CH4 may use the emails they receieve from the sign-up to send other information about CH4 shows they could be intrested in.

Glamour magazine

Glamour magazine

Glamour magazine website
Glamour magazine is Britain’s No1 Women magazine aimed at older teenagers to young adults. Like many other magazines, newspapers and comics Glamour has made a website devoted to itself. This has become extremely popular over the years as it creates more loyalty to the brand and it uses new media technology- the internet which is basically used by all and so helps them to get more and more readers. This converging two different medias: print and internet together.

Glamour is obviously aimed at women because of the colour scheme of pink, purple, orange and white and by the content of the magazine and website.

The homepage allows you to receive daily gossip everyday which is updated daily at 8am. There are several links at the top of the page like celebs, fashion, beauty and competitions. The competitions and quizzes provide a lot the interactivity of the website.

There is GlamTV which are special short videos (vlogs) for movie trailers and catwalk shows. There is also a today most searched celebs with rankings up to ten.

As horoscopes are extremely popular with women there are daily horoscopes which can be read from the website everyday.

To get people more and more involved with glamour and its website you can signup to get daily gossip and information set to you everyday. As Glamour is a part of the Conde Nast group when you sigh up it asks if you would like information about their other magazines therefore offering advertsisng of their different products.

Advertising creates more revenue and these adverts relate to the type of readers which read Glamour. On this specific time i looked at glamour it had two advertisemnets on the main page Head & Shoulders (hair product) and Ford Ka (car for females).

Radio 1 website

Radio 1 website

Radio 1 Website


You can change the colour scheme of the website which is very interactive and personalised for the consumers, so they can make the website suit their tastes.

Listen to radio 1 via the website- converging the internet with radio, with new media technology constantly being developed radio has to keep up with it in order to stay competitive.
Says who is now on air and what is now playing, lets the audience know what is happening without even listening to the radio.

Competitions to win tickets to My Chemical Romance Radio 1- interactivity within the website

There is a list of links to click on the left hand side:
Listen/ Podcasts; Link to BBC Radio Player, you can browse several radio stations and find a certain show to listen to making this much personalised and flexible to around your time. As Radio 1 podcasts are free it means there is scope for a larger audience and encourage brand loyalty.
DJs/ Shows: A-Z List of shows, you download your favourite shows making the nature of radio less linear.

Radio 1 schedule: Daytime, Dance, Rock/Inide, Hip Hop/RnB and Experimental. Trying to suit a wide range of interests and audiences, the role of BBC.

Events: info about past and future events allows audiences to know what is going to happen next and for industries it is good as they can promote these events before they happen.

One Life: highly interactive section of the website which features fun and freebies, chat and vote. OneLife seems to be about getting the audience involved within array of areas such as health and education.

Listener’s 6 Mix- get your mixes played out on BBC 6 Music- making radio more personal

Banner of random photos and move the mouse along to scroll through the photos.
Webcam bottom of page click to view larger image- interactivity

At the bottom of the website there are links to the following which are all converging different types of technology with the internet:
RSS Feeds: Different music genres, Message board topics
Podcasts: The Best of Chris Moyles, Radio 1 Documentaries, Radio 1’s Best of Unsigned and Entertainment News.
Mobiles: Radio 1 on the move- audio downloads, latest Radio 1 pictures, Entertainment news and pictures, Webcam updates, Track listings, Programme schedule, DJ Wallpapers and more.
Interactive TV: Relates to BBC channels and freeview.

Audiences: As it is BBC radio 1 the main radio station of the BBC it has to try and relate and attract lots of different audiences as it is BBC roles to attract the widest audience as possible.

Theory: Convergence (merging different technologies together: radio on internet) , interactivity (within the website), non-linear (choose specific radio shows to listen to- changing the structure of radio) and vertical intergration (BBC brand- loyalty)

Podcasts

Podcasts

Ricky Gervais
The Podfather, as his podcasts have been the most successful I thought it was only right to use a Ricky Gervais podcast. His podcasts are discussion between him and two other men in which they talk about news and topics in a comedic way. This comedy value along with Ricky’s fame made these podcasts so popular. In this podcast it is the last of the free series and they talk about people having to pay a small price to get future Ricky Gervais podcasts. This happened because they became so popular it was stupid not for them to be earning something out of it. The topics which arise in this podcast are the Guinness World Records, cult of Karl, romance, fish and dinosaurs etc. The podcast lasts 32mintues 4seconds in which the most random thing are discussed.

Podcast technology

‘A podcast is a media file which is distributed over the Internet using syndication feeds, for playback on portable media players and personal computers. Like 'radio', it can mean both the content and the method of syndication. The latter may also be termed podcasting. The host or author of a podcast is often called a podcaster. The term "podcast" is a portmanteau of the name of Apple's portable music player, the iPod, and broadcast; a pod refers to a container of some sort and the idea of broadcasting to a container or pod correctly describes the process of podcasting. Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital audio formats by its ability to be downloaded automatically, using software capable of reading feed formats such as RSS or Atom.’ WIKIPEDIA

Institutions
Many different institutions are doing podcasts as there popularity is growing, institutions like radio, TV and film.
Podcasts allow more publicity and using the internet for downloading them means there is a much greater reach.
This podcasts can have adverts at the beginning middle and end of them which means new types of advertising and ways to get more revenue.

Technology it is replacing
Listening to the Radio to hear a certain shows you want to hear now you can download the shows from the internet making radio less linear
Watching the news from TV

Theory
Flexibility- listen to the podcasts when you want to fit around your life
Convergence

PSP- converged piece of technology

PlayStation Portable- converged portable techonology
PSP (PlayStation Portable)


Units sold
Worldwide: 24.70 million units

The PlayStation Portable is a handheld game console released and manufactured by Sony Computer Entertainment.

Functions:
Game console
Music Player- store and play
Film Player- can buy or download films to watch
Photo- storage and view
Internet- allows users to stream live television broadcasts or other video content to their PSP, within their WiFi network, or remotely via the internet.
Wi-Fi- allows two ore more players with PlayStation portables to create a local, ad-hoc network for multiplayer gameplay, and also allows the a PSP user to connect to the internet via an internet-connected Wi-Fi router.
RSS features allow the user to download video web feeds or listen to podcasts from websites
Camera Attachment- Chotto Shot Camera and GPS attachment, the Quick Shot is a camera add-on which supports video and photo taking.

Features:
Ad-hoc networks allows for up to 16 PlayStation Portables within range to communicate directly to each other (typically for multi player gaming). One acts as the host for a game which is available to other PlayStation Portable units within that system’s range.
Game sharing
Firmware- direct download to the PSP over Wi-Fi, download to a PC

Colours
PlayStation Portable is currently available in 6 colors: black, ceramic white, pink, metallic blue, silver, and champagne. This therefore will make this portable appeal more as they can pick a colour to suit them.

Technology it is replacing
Old style portable game console e.g. Game Boy
Music players
Cameras
Portable DVD players

Theory
Convergence- merging of different technologies
Portability- small enough to be carried around
Miniaturisation
Convenience- lots of different technologies merged together which can be carried around for your convenience

Vertical intergration- users of Playstation and PS2 may feel loyal to the brand to buy this portable device

iPhone- hot new piece of technology

iPhone- hot new piece of technology

It is a good example of convergence; phone, mp3, email, internet, watch TV and movies
Portable
Miniaturisation- many things merged together into one small gadget
Vertical intergration- iPhone is part of the iPod family so iPhone will have brand loyalty from the iPod

Screen
3.5 in
4 GB, 8 GB, internal flash memory
Networks
Data Download Speed Up to 220 Kbps
Connectivity
Computer via 30-pin iPod dock connector, Wi-Fi, Bluetooth
Physical size
115×61×11.6 mm (4.5×2.4×0.46 in)
Weight
135 grams (4.8 ounces)

Functions:
· Camera phone
· Multimedia player
· Mobile telephone
· Internet services like e-mail
· Text messaging
· Web browsing
· Wireless connectivity

Features:
· Touchscreen-Designed for use with a finger to make easier to use

· Virtual buttons- It has automatic spell checking, predictive word capabilities, and a dynamic dictionary that learns new words as you type. Menu is used with a scroller as in the iPods.

It is possible to zoom in and out of objects such as web pages and photos by respectively "unpinching" and "pinching" them, that is, placing two fingers (usually thumb and forefinger) on the screen and moving them farther apart or closer together as if stretching or squeezing the image.

The display responds to three sensors: a proximity sensor that shuts off the touchscreen when the iPhone is brought close to an ear (to save battery power and to prevent accidental contact with the user's face and ears from triggering phone features), an ambient light sensor that adjusts screen brightness and saves power, and an accelerometer, which senses the orientation of the phone and changes the screen accordingly, albeit in only one 90 degree direction.

Audiences
The iPhone will be very expensive so this will limit its audience to the wealthier and will attract businessmen and women for its high quality of converged technology and rich teenagers for the image and label of the iPhone.

King Kong website

King Kong

King Kong website which has dramatic background music which gives the website atomsphere

Market/ promotion of the film
Watch the trailer online
Cast and crew information: learn more about the cast and crew to become more involved in the film
Clips and more
Interviews: become involved with the actors and actresses themselves
Production notes: learn the more technical side to the making of the film
Special features: this allows the audience to see something extra than the film itself
Link to buy the King Kong itself promoting the game via the website

Attract the audience
Downloads- free to download and attracts the audience more
Wallpapers
Aim icons: can be sent to others on emails therefore word of mouth of the film occurs
Screensavers
Games: fun to do
Photos: can gain photos of the film if they wish so

Theory:
Interactivity- lots to get involved with within the website
Convergence- merging film with the internet
Reach- creating website which can be seen by all via the internet