Channel 4

Channel 4 Website- the main website for the Channel 4 family: Ch4, E4, More4, Film4, 4Radio and 4oD

The website is a modern style and easy to use.

Social groups: Mostly Teenagers and young adults because of the large amount of entertainment and lifestyle programmes. Channel 4 does attract other groups such as men with horse racing and cars. The documentary programmes can attract a range of people who want to learn and question questions.

Channel 4 does a lot to help people reach the careers they wish to with the 4unsigned music helping to promote signers to others so that they might get signed and 4Talent helps to get people into the media business with grants, schemes and useful tips. They help to show independent work with people being able to upload their own 4laughs clips and documentaries.

There is lots of interactivity with many forum discussions on a range of topics, competitions, quizzes and games to do.

There has been convergence with other forms of media watching TV online, getting alerts to your mobile and downloading music, clips and movies onto your iPod.

4oD online- you can watch TV programmes online- convergence of television with internet. Personalised as you choose when you want to watch the programmes Watch channel 4 online TV listings of all the channel 4 channels (Ch4, E4, More4, Film4, and Film4+1) so you know what is on all of the channels Competitions Forums for music, film, comedy etc.

This 40D service means you can be flexibile about when you watch your TV Shows and it offers a non-linear structure compared to television. This types of services are replacing TV as they are more personalised to viewers as they can choose in their convenience when they wish to watch TV.

ENTERTAINMENT

Film- quizzes, new films, DVD releases, trailers and clips, interviews, making movies and competitons

Music- 4unsigned, interviews, videos, reviews, competitions, quizzes, news and gossip New Music Month

Games

T4- Meet the crew

4laughs: video, audio, images, upload your stuff, user profiles, podcasts

LIFESTYLE

Cars- aimed at men, galleries, reviews, motor shows, celebrity drives, quizzes and competitions

Food- recipes, Gillian’s meal plans, Win Gastro weekend Health

Homes

Money- women’s financial independence, saving and spending, insurance, tax, being in business, pensions and retirement.

NEWS

Dispatches

Sport

DOCUMENTARIES

FourDocs- download onto your iPod, the history of documentary film making, upload your documentary

FourDocs Guides provide useful information on how to plan, shoot, edit and compress your documentary ready for uploading to FourDocs. If you need help with filmmaking or editing equipment, see our Budget Guide

INTERACT

4Talent- jobs, grants, schemes, 4talent (TV, Film, New Media, Radio and extras) Forums Mobile- Channel 4 News alerts, Cricket alerts and Hollyoaks alerts

RSS Feeds- New technology

What is RSS? RSS stands for Really Simple Syndication. RSS provides a fast and effective way of keeping up-to-date with your favourite sites through web feeds. Whenever new content is added to the sites, these feeds are automatically updated. An RSS reader scans the feeds for any updates, and displays the latest headlines, plus a brief synopsis and a link that takes you to the source site. This process saves you from constantly revisiting your favourite sites to look for new content.

Channel 4 overall uses its website to advertise and market its programmes to audiences. They do this by trying to get viewers more intrested in programmes with competitions, quizzes and downloads.

CH4 Entertainment

Channel 4 website page

Colour scheme- vibrant pink - girly

TV sub-genre – Entertainment

Channel 4 puts its programmes into genres so it is easier for people with a specific interest to find programmes to suit their taste.
These entertainment shows are for example Hollyoaks, Ugly Betty and The O.C., these shows attract mostly women from teenager to young adult.

Main screen Hollyoaks- get news, chat and exclusive online videos
Music- win Camden crawl tickets
Film- Danny Boyle
4Laughs- upload your own comedy scripts

Film- reviews, coming soon, competitions, movie trailers
Music- Unsigned, on TV, interviews, Blog
Games- loads of games to play, Web chart, features, competitions
Quizzes- The O.C., Shipwrecked and Friends: promoting the show more
Comedy- 4Laughs, Green Wing, IT Crowd, Ugly Betty
Daytime- Richard & Judy, Paul O’Grady, Countdown
T4- Homemade, Shipwrecked, Hollyoaks

Specials- Game of the Day
Top TV Shows- list of shows Desperate Housewives etc

Advertisements: Amazon, BT and M&S

Theory- Interactivity and convergence

skins

E4- Skins

The background on the Skins website often chnages to other 'Skins' designs some of which have been created by everyday people from the redesigned the Skins logo competition.

Sponsored by BSM- relates to audience who watch Skins who are teenagers and so will be learning to dive or about to

Us- find out about the characters on Skins and what they like and don’t like- fave TV shows, movies, bands and websites this gives CH4 an opportunity to earn money by advertising certain websites through Skins.

Sign up- join the Skins community to get free downloads; receive exclusive content and the latest updates and it means CH4 will have your email to send you CH4 related info.

Episodes: watch the episodes on MySpace
Unseen Skins only available if you are a Skins member

Competitions: these happened before the launch of Skins which meant audiences got involved with the programme before it even started and this also created word of mouth of the programme. The competitions were redesigning skins: logo, music, fashion styling and short films.

Trailers; watch all the trailers
Forum: interactivity talk about certain Skins topics creating an online community
MySpace

Latest on Skins series 2- get involved
Lots of opportunities, including the chance to visit the set when they start filming in June- lots of interacivity for audinces making them feeling more involved

Wallpaper downloads from the logo re-design winners

Audience: Teenagers as they are the target audience of the show

Theory: Interactivity (competitions), Convergence (merging TV with internet) and reach as the internet provide a larger audience who will look at the website and become m0re intrested in the show.

Insitutions: CH4 may use the emails they receieve from the sign-up to send other information about CH4 shows they could be intrested in.

Radio 1 - messageboards

Radio1 webpage

Messageboards webpage
This is a good example of where an online community can form (Diversification) and where niche groups can interact. Basically it is a place where people with similar interests and dislikes for music can interact with each other through the many different forums. To join the forums you have to register which means that Radio 1 will have your email so that they can send advertisements, competitions and news to you.

Listen live
Webcam- interactivity you can see what the radio presenters are doing.

Colour scheme is white and a light pastel pink colour which is simple and calming. The layout of the webpage is simple and easy to use with links under headings.

Different genres messageboards to discuss topics and 11 in total some examples are:
Rock, Indie & Punk: Chat guitars, drums and tracks from in New Music We Trust, Collin Murray and Zane Lowe.
Experimental & Leftifield: Discuss music from Giles Peterson, Mary Anne Hobbs, Huw Stephens and Rob da Bank
Chat & Playlist: Have your say on the music Radio 1 plays during the day and makes it into the chart
Making Music: Ask for help on music making and tell everybody about your tracks
Hip Hop: Rap music, lifestyle and principles
One Life: Chat about your life, love and living and what’s on the Sunday surgery
This forums offer lots of interactivity as audiences have their say over matters and these message boards also allow niche groups to form and discuss their views.

To make this page look more interesting instead of using photographs of people they have used cartoon characters here are a few examples below:

Glamour magazine

Glamour magazine

Glamour magazine website
Glamour magazine is Britain’s No1 Women magazine aimed at older teenagers to young adults. Like many other magazines, newspapers and comics Glamour has made a website devoted to itself. This has become extremely popular over the years as it creates more loyalty to the brand and it uses new media technology- the internet which is basically used by all and so helps them to get more and more readers. This converging two different medias: print and internet together.

Glamour is obviously aimed at women because of the colour scheme of pink, purple, orange and white and by the content of the magazine and website.

The homepage allows you to receive daily gossip everyday which is updated daily at 8am. There are several links at the top of the page like celebs, fashion, beauty and competitions. The competitions and quizzes provide a lot the interactivity of the website.

There is GlamTV which are special short videos (vlogs) for movie trailers and catwalk shows. There is also a today most searched celebs with rankings up to ten.

As horoscopes are extremely popular with women there are daily horoscopes which can be read from the website everyday.

To get people more and more involved with glamour and its website you can signup to get daily gossip and information set to you everyday. As Glamour is a part of the Conde Nast group when you sigh up it asks if you would like information about their other magazines therefore offering advertsisng of their different products.

Advertising creates more revenue and these adverts relate to the type of readers which read Glamour. On this specific time i looked at glamour it had two advertisemnets on the main page Head & Shoulders (hair product) and Ford Ka (car for females).